The charcoal-gouache painting was inspired by historical images of the Rebis (the ultimate stage of existence sought by alchemists, possessing both male and female characteristics). New York artist Rory Berthiaume, a member of the LGBTQIA+ community, created the label for E3’s Pride rosé. The other half will help vulnerable LGBTQIA+ youths at Washington’s Valley Cities Behavioral Health Care center.Į3’s mission is to support minority communities facing injustice by encouraging awareness and education, helping the wine community evolve and creating a stronger platform for underrepresented voices, including featuring the work of minority artists on its labels. Sales of E3 Pride Rosé will support two efforts: Half the proceeds are slated for the Roots Fund, a non-profit dedicated to creating stronger routes into the wine industry for members of Black, indigenous and Latinx communities. “Supporting and elevating the LGBTQA+ community falls right in line for what E3 Wines stands for.”
“This wine should give some reassurance that there are many in the wine world that actively support and welcome diversity and bridging gaps,” E3 co-founder Nick Bernstein told Wine Spectator via email. Washington-based E3 Wines is kicking off LGBTQ+ Pride Month with a new artist label rosé for charity, made at DeLille Cellars using Malbec from Gamache Vineyard in Columbia Valley’s White Bluffs AVA.